Manager - Marketing Analytics - Pharma - IIT/NIT/BITS/IIM/SPJain

Work Experience :

- 6-8 years of relevant experience in Advanced Analytics across a variety of projects starting from basic reporting, dashboard development, EDA, segmentation, forecasting, predictive modeling, optimization.

- Experience in managing, cleaning and analysis of large datasets using statistical packages like SAS, R.

- Experience in handling client calls and client management independently.

- Experience of handling teams of 8 - 10 analysts.

- Strong Experience in developing optimization solutions, Machine learning, NLP will be an added advantage.

Knowledge:

- Knowledge of basic statistical tools and techniques like cross-tabulations, correlation, regression, etc.

- Knowledge of working across multiple data types and files like flat files, RDBMS files, Excel datasheets, etc.

- Knowledge of advanced statistical techniques like Decision trees, CART, SEM, Forecasting techniques.

Skills :

- MS Excel, SAS/R, Access/SQL, PPT, VBA, Tableau.

- Project management.

Education:

- Engineers from top tier institutes (IITs, DCE/NSIT, NITs) or Post Graduates in Maths/Statistics/OR from top Tier Colleges/Universities.

- MBA from top tier B-schools

Major Role & Responsibility:

Project Management :

- Independently manage multiple projects of varying complexities, ensuring top notch quality and timeline adherence. Act as super PL on various projects aiding strategic decision making for our blue chip client base

- Help various project teams organize, manage, and analyze client data. Carry out logical, accuracy and consistency checks on data, and identify the right approach, methodology, technique to answer various client questions, using spreadsheets, statistical software and RDBMS packages like SAS, SQL Server, MS Access, MS Excel, etc.

- Identify trends and evaluate insights in terms of logic and reasoning

- Conduct sanity checks of analysis findings based on reasoning and past experience, and ensure that deliverables are client ready

People Management :

- Guide junior PLs and team members on understanding client objectives better and translate the business questions into an analytical plan with associated priorities and constraints

- Help and guide team members on how to use and implement basic and advanced statistical techniques like linear/non-linear Regression,Decision Trees, Segmentation, SEM, forecasting etc. on various projects

- Act as a career guide/mentor for junior members of the group

- Provide timely feedback and write appraisals

Client Management :

- Act as client lead and maintain client relationship; make independent key decisions related to client management

- Be a part of deliverable discussions with clients over telephonic calls, and guide the project team on the next steps and way forward

Technical skills :

- Expertise in one or more statistical tools such as SAS, R

- In-depth hands-on knowledge in using MS Access/ SQL; VBA, Excel, PPT

- Experience in Machine learning, NLP, and knowledge about Hadoop, MapReduce will be an added advantage

Other Skills :

- Superior problem solving abilities and strong analytical thinking

- A positive, enthusiastic, self driven person with excellent communication skills

- Mature seasoned individual comfortable with challenging the status quo