- The role requires conceptualizing solutions to marketing problems, building appropriate models following processes, and extracting and applying insights for clients in diverse industries such as Consumer Durables, Fashion and Lifestyle, FMCG & Retail.
- Deliverable include assessing the effectiveness of current marketing programs, optimizing budgets and recommending practical, effective action.
- Be expected to also manage a team of analysts and assume responsibility for client deliverable - accurately, in time, and within budget.
- Candidates with sound skills but less experience will be considered for the position of Analyst.
- You will be working with some of the world's largest brands, our clients are located in India, Asia, Europe and in the US.
- You have the potential to develop in either technical or consulting functions.
Should have :
- At least three years' Marketing Mix Modelling experience
- A degree in Mathematics, Statistics, Economics or other subjects with an emphasis on quantitative analysis
- Familiarity with analytical techniques such as bayesian analysis, cluster analysis, logistic regression, time series analysis and forecasting, and optimization
- Good skills in R and in at least one major statistical software such as SAS or Stats
- Good skills in spreadsheet software such as Excel
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