Looking for candidates who are having 4+ years of experience in marketing analytics and are comfortable working in banking industry.
Essentials:
- 4+ years of Experience in Marketing Analytics for Retail banking portfolio
Looking for Candidates with the following experience:
- Market Mix Modelling
- Market segmentation
- Market Basket Analysis
- Building response models, cross-sell models, attrition & loyalty modelling, customer segmentation & profiling
- Detailed Analysis of Customer Journey
- Insight Generation
- Strong working knowledge of Tools like SAS, SQL, Tableau
- Beginner in Machine Learning(R or Python)
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