Market Segment Manager_Mumbai, Pune (1-5 yrs)  As we are hiring for top MNC.  Please find the position details :   JD :  - The incumbent will set marketing objectives, define the required strategies, and then direct the development and execution of the plans to achieve these business objectives for the assigned market segment in the MSPI cluster.  Determine the best segmentation strategy for the MSPI cluster : Build business on segment focus on areas with the highest opportunity matched with Company ability to win. Understand industry/market trends, competitive landscape, channel dynamics.   Be the expert in customer understanding : Build the target market persona, be well versed in customer processes/protocols, know how to gather and leverage key insights in the segment and turn them into executable marketing programs.   Lead segment-based innovation : Develop and commercialize new products/solutions based on identified segment needs matched with MSPI cluster innovation objectives. Help align these with key COMPANY business propositions. Identify, extend and maintain a lead product range needed to succeed in protecting/growing the core business with solutions already existing in the COMPANY world. Recommend value-pricing approach to the cluster category team. Secure our future in the segment via solutions roadmap plans.  Generate demand : Lead the development and execution of marketing programs that generate awareness and interest in COMPANY solutions, with the objective of establishing business credibility, generating leads and accelerating the sales cycle. Work with the sales team to identify target accounts for acquisition, penetration, retention and mix shift.   Build segment capability : Develop and roll-out knowledge building programs (e.g. training materials) and tools (e.g. demo techniques, insight-based literatures, etc.) that ensure sellers are armed, capable and confident to approach the segment.   A&P and vendor management : Efficiently allocate and spend the assigned advertising and promotional budget and complete ROI analysis before and after all significant segment activity. Work with agencies, suppliers, who can augment our capability in delivering segment tactics, especially taking into account the diverse requirements spread across the complex geography of the cluster.  Global-Regional alignment and coordination : Work with the regional and global team to enhance strategic, execution and measurement approaches in the segment in alignment with MSPI cluster growth objectives.  Brand Stewardship : Be a steward and advocate for assigned brands. Ensure that the team uses and protects COMPANY brands in all communications  Accountability :  The incumbent will provide the support required to relevant users in the Asia Pacific region for marketing activities relating to :  - Segment Strategy  - Customer Understanding  - Innovation   - Demand Generation   - Channel Guidance  - Segment Capability  - Regional/Global Resource Coordination  - Segment A&P Management  - Brand Building  - Segment Activities Ethical Compliance  Jitendra Gangwar Datawise Consultants (P) Ltd.

Mumbai

Pune

Manager - Market Segment - FMCG 

Manager - Market Segment - FMCG  ,Job Description for Manager - Market Segment - FMCG  in Datawise Consultants Pvt. Ltd. in  Mumbai Pune for (1-5) years of experience. Apply Now!

Job Description for Manager - Market Segment - FMCG  in Datawise Consultants Pvt. Ltd. in  Mumbai Pune for (1-5) years of experience. Apply Now!