Job Function Description:  RBWM Analytics COE team is responsible for developing integrated marketing strategies and providing inferences to the business across strategic markets in Group. Typical activities include analytical recommendation on product and proposition, customer segmentation & targeting, product offering and tracking and evaluation of marketing programs for asset portfolios. The work would primarily involve the use of customer data and application of statistical tools and techniques to achieve following   - Develop inferences and insights around customer behavior and profitable growth scenarios  - Design and develop marketing strategies across the customer lifecycle from acquisition to attrition management including customer contact management strategies.   - Monitor portfolio profitability & other key performance indicators in order to recommend strategies that align with business objectives for profitable growth.   - Asset and liability management and pricing  Job Description:  - Provide thought leadership on product development across all or some of RBWM products – Cards, Loans, Mortgages and Liabilities for Group and assess the impact of changes in pricing and marketing programs on business profitability   - Provide subject matter expertise in at least one of the marketing concepts Balance Transfers, Product Upgrades, Supplementary Cards, Flow of Funds, Deposit Pricing Simulations, Originations, Retention, etc.  - Lead analytical projects for some countries within ASP region for a single product or function  - Drive business benefits through self-initiated projects  - Develop hypotheses about customer behaviour and profitable growth scenarios and apply the right mix of qualitative and quantitative research techniques to identify causes and solutions   - Develop analytical models to assess the impact of changes to pricing, promotions, programs and products on marketing programs and on business profitability   - Develop program initiatives utilizing segmentation strategies based on customer behaviours, business drivers and economics, competitive environment and past program results   - Benchmark, communicate and track program results against plan   - Structure concise reports with marketing insights supported by solid analytics and logical thinking. Lead presentations and make recommendations to senior management  - Identify process inefficiencies and develop solutions to streamline them  - Build strong partnerships with the Regional strategy teams to drive day to day projects and analytic efforts to identify better business value  - Support in recruitment, on-boarding, training, and coaching of talent in team  - Ensure adherence with all the applicable compliance policies (Data security policy, AML, operational risk, Functional manual, Group Compliance Manual, Audit recommendations, Internal Control requirements, regulatory guidelines etc.) and business standards of Organization as applicable.  Skills & Qualifications:  - Previous 4+ years of relevant experience in banking product development, market research, business strategy and/or consulting. Experience in assets or liabilities products of retail banking is preferred.  - The ideal candidate combines strong business and analytical skills with project management   - Strong analytical skills with knowledge of forecasting and finance modelling techniques and marketing research  - Proven good business acumen. Good understanding of consumer finance business drivers and pro forma financial analysis  - Excellent written and verbal communication skills. Proven ability to develop and effectively communicate complex concepts and ideas in business terms to peers and management  - Exceptional multi-tasking and organizational skills.   - Proficiency in SAS, Programming languages and MS Office tools like Excel & PowerPoint is preferred  - Master’s degree from top-tier University with concentration on marketing, finance, economics or other quantitative fields such as statistics or engineering is preferred.  - Ability to work in cross-functional teams. Strong interpersonal skills and drive for success  Noor Alam

Bangalore

Manager/Lead Manager - Marketing Analytics - BFSI 

Manager/Lead Manager - Marketing Analytics - BFSI  ,Job Description for Manager/Lead Manager - Marketing Analytics - BFSI  in GlobalHunt Pvt. Ltd. in  Bangalore for (4-10) years of experience. Apply Now!

Job Description for Manager/Lead Manager - Marketing Analytics - BFSI  in GlobalHunt Pvt. Ltd. in  Bangalore for (4-10) years of experience. Apply Now!