Manager - Digital Marketing - Retail

Discipline - Marketing

Subsector - Online Marketing / Web Strategy

Location - Bangalore

About our Client - Our client is a leading player in the lifestyle retail space, alongside a Global presence and an ever-increasing India footprint. They are category leaders in their domain of business and poised to drive exponential growth in business through digital initiatives, and need a strong Marketing Manager (Digital) to fuel and sustain that growth for the country.

Job Description - Reporting to the Marketing Head, the incumbent will be responsible for:

- Ownership of the digital mandate for all categories of the brand - drive strategy, campaigns and ideation for all categories company is involved in (Running, Fitness, Football, Cricket & Lifestyle)

- Lead the company Cricket and social strategy

- Ownership of brand across all trade partner sites - overseeing content and communication on key customer sites like Myntra / Amazon.com

- Drive co-marketing initiatives with partner sites

- Manage the digital outreach for all brand initiatives

- Liaise with agencies, customers, internal and external stakeholders

- Co-ordinate with the rest of the team to ensure promotion of events and products in suitable media

- Use online media, search and social media as channels of communication, engagement and influence

The Successful Candidate:

- You will be a professional with 4-6 years experience in the sports / lifestyle / PR industry function; a mix of brand PR / digital strategy and agency experience preferred.

- Previous experience in fashion and/or sports coupled with driving commerce on online portals and knowledge of online media consumption habits of the youth would be an advantage.

- The incumbent must have hands-on experience in current online/digital technology and social media besides a good network and relationship with key online and offline media influencers and journalists.

- Softer aspects of the role include having a creative bent of mind to do things differently, thinking out of the box besides excellent oral and written communication.

What's on Offer : A chance to work with the Industry's leading brand that offers great growth prospects and competitive pay.

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