Company: Private Sector Bank  Role: Manager: Digital Marketing - Media & Acquisition  Grade: Manager  Location: Mumbai  Candidate Requirements:  - The candidate should have atleast 4 to 5 years of relevant experience in digital marketing  - (S)he will be responsible for increasing business through paid search and other digital marketing initiatives. Accountable for delivering against monthly, quarterly and yearly goals and forecasts.   Job Description:   - Responsible for managing paid search and other digital marketing programs for various product categories  - Good understanding of email campaigns, tracking and optimizing metrics  - Understanding and experiment with new digital marketing platforms  - Ensure revenue, budget, ROI, and other business goals are met  - Analyze industry trends, and competitive landscape to exploit expansion & optimization opportunities  - Optimize keyword coverage, keyword bids, account structure, and ad copy  - Analyze user behavior on landing pages and conversion funnels using web analytic tools  - Design and execute A/B tests on landing pages to optimize performance of landing pages  - Collaborate with the other marketing channels to exchange data observations & learning  - Partner with Creative, Business and Marketing teams to enhance conversion funnels  - Manage relationships with agencies and other vendors  - Utilize web analysis tools and metrics to analyze the results of marketing programs

Mumbai

Manager - Digital Marketing - Media & Acquisition - BFSI 

Manager - Digital Marketing - Media & Acquisition - BFSI  ,Job Description for Manager - Digital Marketing - Media & Acquisition - BFSI  in Kairos Consulting India in  Mumbai for (3-8) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - Media & Acquisition - BFSI  in Kairos Consulting India in  Mumbai for (3-8) years of experience. Apply Now!