Manager - Digital Marketing - IT/Online/Internet

Digital Marketing Manager (3-6 yrs)

Our client, a San Francisco based Series A funded App Analytics Startup have its technology team in Bangalore, is looking for an experienced data-driven Digital Marketing Manager to own the majority of the marketing funnel of company.

- You will build lead generation and brand campaigns across channels including search, display, retargeting, mobile, social, and affiliates, as well as test and optimize to deliver qualified leads at scale to build our sales pipeline.

- As the core member of our inbound team, you will oversee company's shift from sales driven to marketing driven lead generation, with focus on international markets, particularly North America and Europe.

- Ideal candidate will be a flexible generalist with experience in everything from paid marketing to web design.

- You are someone who takes initiative, learns quickly and iterates effectively to thrive in a fast-paced startup environment.

- We have built the basics in terms of web and social media presence, content marketing efforts with a few tools in place as well as marketing partnerships.

- You will amplify the impact of these existing efforts and create new innovative strategies to strengthen our inbound marketing capabilities.

Responsibilities :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Work with designer and developer to maintain and enhance our website and optimize content for SEO. Use analytics and A/B testing tools to continuously improve our web presence

- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs and organic channels.

- Design, build and maintain our social media presence

- Work with our content marketing to build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

Requirements :

- Bachelors degree with 3 or more years of experience. MBA is a plus.

SAAS Experience : Preference will be given to candidates with experience working with well-known SAAS companies, with a string international customer presence.

Website and SEO : Working knowledge of HTML/CSS, Wordpress and on-site/off-site SEO. Javascript experience is a huge bonus

PPC Advertising : In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Quora and more), and content distribution and placement networks like Outbrain and Taboola.

Social Media Marketing : Be up to date with all relevant social media platforms and leveraging them to expand the reach of the organization's digital activities

Email Marketing : Past experience with email marketing, lead nurturing, drip campaigns and marketing automation.

Analytics & Optimization : Experience with website optimization, A/B testing, Google Analytics to measure impact of all marketing activities

Creativity & Design : Have a creative mind to leverage different aspects of the product to ideate and create creative content and campaigns

Content marketing : Experience in writing/editing content (blogs, infographics, ebooks, etc) to establish thought leadership and for branding and demand generation

Excellent written and verbal communication skills : there is a heavy amount of writing and presenting/selling ideas in this role.

Perks :

- Work at Scale and challenge yourself

- Free to choose your own tech gear

- Work with a smart team which grew up in the Mobile First world

- Free lunch (We keep experimenting with different vendors, lots of variety), evening snacks, caffeine all day. TT table, poker nights, beer days, team outings.