Job Description:  Job Location: Noida   Job Description: Digital Marketing   (Exp-1 to 5 years)  Salary band: 10-15 Lpa  Educational Qualification: Top rankers Engineering Graduates with Computer science background from Top 5 Universities (IIT/NIT/IIIT/BITS/Anna/DU)  Highest Qualification: Post graduation in Marketing from top colleges (IIM/IMT/IIT Delhi) of Top rankers   Job Location: Noida   Key Assignments - (Digital Marketing)  - Responsible for the complete online strategy   - Responsible for handling Search Accounts   - Business forecasting, yearly budget & lead generation planning along with Product & Sales team.   - Execution on all digital channels - Search, Social, Display & CRM.   - Working with Product & Sales channels to optimize lead conversions and lead servicing processes.   - Implementing Match Type segregation, Search Term mining & Keyword diagnosis to optimize the accounts.   - Have extensively worked on optimizing the Display and Social strategy & implemented the same for the company.   - Worked on optimizing Retargeting campaigns & cookie based targeting on Display.   - Initiated Retargeting campaigns for flight searches on Facebook Exchange too.  - Have led the Display and Social piece (on Google and Facebook) and was responsible for setting up the entire revenue channel through Facebook for the company. This has become a major contributor to the business and holds significant share of the Marketing budget now.  - Analysis of various social metrics for Facebook page to develop a process for optimization of content & social strategy.   - Using Facebook’s various interest targeting options to create various audience segments leading to customization of content & ad delivery   - Implementing optimized bidding strategy using OCPM to drive scale on Facebook with its various ad units.   - Worked with Swiss Tourism Board to design & implement a complete 360’ campaign with heavy focus on Digital to promote Swiss Tourism in India.   - Have extensive experience in Data analysis having worked on Adobe’s Site Catalyst solution. Have also worked with Google Analytics on minor projects.   - Analyzing various online monitoring tools (Radian6, simplify360 etc) & working with the ORM Team to improve online monitoring on various Social channels.  - Working with Online Store to optimize impressions and their conversions for Holidays.  - Working on LP optimizations to increase traffic conversion for different lines of businesses.  Manish Rajawat  Director  Intellectual Capital HR Consulting Pvt. Ltd  A/405 Galleria, Hiranandani Gardens,  Powai, Mumbai 400 076  (M) 98197 48611  www.intellectualcapital.co.in  http://www.linkedin.com/pub/manish-rajawat/6/810/224

Delhi NCR

Manager - Digital Marketing - IIM/IIT/NIT 

Manager - Digital Marketing - IIM/IIT/NIT  ,Job Description for Manager - Digital Marketing - IIM/IIT/NIT  in Intellectual Capital in  Delhi NCR for (1-5) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - IIM/IIT/NIT  in Intellectual Capital in  Delhi NCR for (1-5) years of experience. Apply Now!