Manager - Digital Marketing - FMCG

Reporting to the Head of Marketing in one of India's largest FMCG organisations. Role holder will be based in the Corporate Marketing Head Office in Mumbai.

Role : Drive the digital initiative for Consumer Brands Division for multiple product categories, build engagement with consumers through all digital platforms. Focus will be entirely on digital campaign management and digital media-planning with budget-allocation basis 'ROI model for Lead Generation'. This is not a Brand Awareness/ TOMA role, but completely centred around effectiveness in generating leads and customer engagement through digital media.

Responsible and accountable for:

- Create overall digital marketing and eCommerce strategy across various media channels to help drive online revenues & brand preference on digital platforms with optimum ROI.

- SPOC for all digital marketing initiatives across India

- Develop and execute Digital Marketing Plan

- Independently execute Social, Search, Display, Mobile, Re-marketing campaigns for the brand

- Develop, maintain and innovate content, layout and features of Website

- Monitor & Develop strategy to ensure appropriate traffic on Key Digital Channels (Hands on experience in using tools like Google Analytics)

- Develop and build strong working relationships with vendors and agency partners. Review performance reports, set digital marketing objectives, forge strategic alliances & partnerships to achieve the desired revenues & brand goals for the Company.

- Digital Assets Management & Development (website management, mini-site, Tag Management, Landing Pages, UATs, etc)

- Create, evaluate and execute the Digital Media Plan as per agreed budgets and ROI

- Responsible for selection/ empanelment, the ongoing evaluation and close co-ordination with the digital marketing agency for agreed results (and by extension all vendors responsible for executing the Digital Marketing Plan)

- Responsible for the Development of website and content

Internal Relationships:

Marketing : Information Regarding Product

Finance : Payment and audit of agency payment & Budgetary control

Sales : Availability of Products through e commerce platform

Trade Marketing : Information regarding schemes and BTL

Supply Chain : Demand Forecasting activities

Financial Dimensions:

- Digital Marketing Spends

Non-Financial Dimensions:

- Managing the corporate group as a Brand on the digital space

The requirement is open to only those who have exposure to ROI based Digital Marketing and Brand Building using all aspects of Digital Media mix.

Preference for those whose designation already contains 'Digital Marketing'