Manager - BTL Marketing - Mobile Handset

we have an urgent requirement with one of the biggest group at Gurgaon.

Designation : Mgr BTL Marketing

Profile :

Functional Objective :

To create brand visibility & awareness among the target customers and ensure brand penetration in the targeted market segments. Improve brand visibility and recall index .

Position Objective :

- Event Management / Exhibitions / Activations / Sponsorships. Brand Campaigns, Event Sponsorships, Dealer Meets as per Plan at branch and regional level.

- Ensure adherence to marketing plan & budget utilization norms.

- Work on month + 3 marketing plan ensure timely preparation and adherence to the same.

- Ensure process adherence by complying to laid guidelines like PO generation before activity.

- Responsible for BTL activations at branch level.

- Coordinates with agency partners and ensure timely briefing as per brand guidelines for successful execution of the event.

- Ensure conformance to brand guidelines and quality standards.

- Responsible for timely procurement of gifts / merchandise as per the marketing calendar.

- ISD Management

Major KPI's :

- Product Launch/Dealer Meets

- Marketing Plan Adherence & Budget Utilization

- Retail Activation's at Branch Level

- Gift / Merchandise Procurement

- Sponsorship: Coordination and execution

Interested candidate forward cv in word format with current and expected package.

Ved
09811762409