Manager - Brands & Activation - Building Material

- To drive category To growth and deliver P&L. Responsible for delivering Marketing Objective for the Category and Brands - Market Share (Volume / Value), Profitability, Brand Health Score, Market ROI, Customer Loyalty and Brand Preference.

- Developing Strategic Road Map (Long Range Plan / Tactical ) for the category and group of brands, including Annual Marketing Plans for support business objective YOY.

- Day to day management of all brand related innovation and new business initiative projects

- Drive Product Development Strategy, Pricing Strategy, Placement Strategy and Promotion Strategy for Category / Brands to strengthen Brand equity and Brand Preference.

Should have complete understanding & first hand exposure on the marketing processes including the following:

- Trade promotions. Understanding financial planning, Value Chain, Pricing and Schemes.

- Designing & implementation of Consumer promotions.

- To develop & implement brand plans to drive market share.

- Direct management of brand budgets ensuring adequate funding of those projects required to meet their
targets.

- Lead the implementation of defined NPD projects working with brand managers / country Marketing / Sales
Contact and to launch new brands/ extensions/ offerings that build on the category offerings.

- Support the Marketing Head in reviewing and approving copy, product and packaging changes for major
launches and re-launches.

- Coordinate category / brand market research projects to improve consumer understanding and identify consumer insights.

- Drive brand preference by conceptualizing and developing brand communication, and consumer experience on ground.

Drive Consumer Centric Marketing and brand strategy for delivering on category / brand growth. Should have thorough understanding and knowledge of the following:

- Consumer insight generation through observing on consumer Behaviour, Attitude and Practices.

- Segmenting, Targeting and Positioning of the sub brand /brands in competitive context

- Improve efficiency of marketing programs by measuring & evaluating all activities and drawing concrete learning’s.

- To design long term brand portfolio basis past & current brand identity & forecasted category movement.

From: FMCG / Durable/ Consumer Electronic/ Lifestyle Brand / Lubricant / Tyre

Immediate Closure

Narayan Iyer ( 098191 47645 )
PAN India Recruiters
Mumbai