Manager - Branding - FMCG

Job Description: A to PR

Candidate should have experience in FMCG company (Agency experience won't work) and should have a science background and MBA from atleast Grade B colleges.

- Ensuring data collection and compilation out of extensive market research both by field visit and by agency and ensuring analysis of research data.

- Defining action plans based on marketing strategy.

- Scanning and analysing secondary market reports/data.

- Creating market construct and mapping with price.

- Mapping and tracking competitor's communication strategy.

- Briefing and Ideation, finalising with Creative agency, Media agency & Houses.

- Approving the designing and development of communication materials (TV/Print etc).

- Analysing research data, market construct and competitor's price and creating Media strategy based on the same.

- Planning the Media Budget on a monthly basis and monitoring the same to control and manage the spend

- Managing Media Plan and coordination with Media Agencies & Media Houses.

- Ensuring proper execution of promotional strategy.

- Identifying promotional item as per consumer requirement and (trade) level promotion.

- Handling TOT and arranging for delivery of items into various depots, thrice every year for proper consumer promotions.

- Designing and development of communication materials (TV/Print etc) for ATL activities as well as promotion

- Collaterals for BTL activities.

- Making occasional market visit during promotional activities.

- Utilising competitor's product prices for taking pricing decisions.

- Reviewing MIS reports twice a month.

Knowledge & Skills Required (Functional / Technical) :
(Functional competencies which are required for this role to be effective)

- Planning & Scheduling

- Brand Management

Industry Knowledge:

- Mass Communication

- Cost Consciousness

- Vendor Management

- MIS Data Analysis

- Resource Optimization

- Liaisoning (Internal & External)

- Budgetary Control

- Negotiation Skills

- Resource Optimization

Reports To (Direct) - GM-Marketing