Manager - Brand Marketing - FMCG

Reports To : Manager - Marketing / Head of Marketing

Working Place : Corporate Office ( Mumbai )

Qualification : MBA in Marketing

Experience : Min 5 yrs of which 3 years in brand management.

Salary : Max - 18 L p.a

Only FMCG industry

Key Job - Responsibilities :

- To achieve the business objectives (market shares/volumes) on his/her portfolio by developing and implementing Marketing grid for his/her portfolio

- Develop and ensure the successful execution of the marketing strategies for the given portfolio in line with the overall business strategy to achieve the set revenue, profit & market share objectives.

- Analyze market wise category trend and competitive activity

- Coordinate with cross functional team (packaging, supply chain, Sales) to finalize and ensure timely implementation of the plan

- Ensure effective use of available resources like A&P Budget

- Ensure effective & innovative use of various media vehicles in the region

- Work with external marketing agencies to get consumer insights and implement the recommendations.

- Employ the A&P budget effectively - The A&P expenditure used under various subhead (e.g. Mass Media, Activation and Promotions) will be measured and effectiveness to be decided by the Business Head

Special requirements, external and internal contacts, travel, working conditions, etc

External contacts : Creative Agencies, Media agencies, MR agencies

Internal contacts : Sales Team, Logistics, Plants/ 2 P- s, R&D, Packaging Development