Manager/AVP - Digital Marketing - BFSI

Role Summary/Purpose:

- To Grow and Manage the Mobile & Social Media assets of the organization

- Identify opportunities, design, execute and manage the digital aspects of the business to drive business metrics

Essential Responsibilities:

- Manage the SBI Card Mobile Roadmap

- Design and implement the mobile roadmap for SBI Card

- Identifying & implementing opportunities across customer touch-points to enhance customer acquisition and engagement

- Driving usage and adoption of the mobile channels

- Manage the SBI Card Social Media Assets

- Implement opportunities to leverage, engage & monetize the online + social community

- Online Reputation Management (ORM) to manage SBI Card's online presence

- Social Media Engagement- Social Media platforms- Facebook, Twitter, LinkedIn, Google+ to drive sourcing, service and spends

- Social media advertising- media planning & buying- to meet marketing/ business objectives

Qualifications/Requirements:

- Post graduate in Management from a leading institute

- Graduation in engineering preferred

- Experience in consumer marketing industries (Banking, Telecom, eCommerce and other service industries)

- Understanding of trends and technology in the digital/ social/ mobile landscape

- Working knowledge of Website Analytics tools, Content Management Systems and Social Media monitoring preferred

- Experience on SEO, SEM, Digital Media Planning & Buying preferred

Desired Characteristics:

- Ability to work and execute in a matrixed organization

- Manage internal and external stakeholders

- Experience in managing agencies

- Result orientation

- Strong conceptual and executional skills to leverage emerging opportunities