Manager - Ad Networks Operations - Newspaper

India`s Leading Newspaper needs Ad Network Professionals

- Monitor and optimize campaigns in order to maximize advertisers' business growth.

- Provide detailed campaign performance analysis to boost performance.

- Identify new opportunities for clients to increase advertiser growth efficiently.

- Identify and solve client problems proactively and creatively.

- Traffic and optimize ad campaigns in both ad server and DSP

- Work with publishers and ad networks to receive assets for campaign launches

- Actively manage campaigns to ensure KPI delivery

- Identify relevant audience pools for campaigns and provide recommendations on value

- Work closely with media planning teams to provide ROI by driving insights and recommendations

- Work directly with account service and analytics teams to ensure all tracking is in place and mapped correctly.

- Communicate and liaise with internal teams (Product, Engineering, Pricing and Analytics) to oversee the launch and ongoing optimization of campaigns

Requirements :

- Experience with digital advertising campaigns for clients with experience in online measurement, operations, ad networks, DSPs (e.g., Demand Side Platforms), digital video, and Google platforms.

- Experience trafficking with DoubleClick for Publisher (DFP) - min. 4 years, Appnexus, OAS or any other ad serving solutions

- Hands-on/working experience of HTML, JS, CSS, GWD.

- Knowledge of the programmatic landscape, including DSPs, DMPs, RTB, tagging and bidding

- 4 to 6 years of automated marketing experience, preferably with ad exchanges, aggregators, ad servers.

- Experience working with campaign workflow solutions

Education :

MBA with Sound Digital education