MakeMyTrip.com - Manager - Online Marketing - Paid Search

Core Purpose of the Job:

- Spearheading the team to strategize, develop, and execute PPC (Pay per click) marketing strategy to drive revenue for the business.

Location: Gurgaon / Phuket

Areas of Responsibility:

- Identifying and implementing strategies for increasing site traffic through PPC marketing strategy.

- Managing Ad Campaigns on the major search engines like Google, Yahoo, and MSN.

- Responsible for keyword research, Account/Campaign structuring, bid management, and tracking for key performance indicators.

- Handling bid management software, click fraud detection and web analytics.

- Improvement of volume and cost delivered through search campaigns by :

- Driving keyword expansion.

- Improving account structures.

- Optimizing of quality score, landing page , Ad copy and bid optimization.

- Developing strong objective sets for campaigns based on business intelligence.

- Working closely with organic search team to ensure knowledge sharing as well as overall search (paid and organic) optimization.

- Development of search marketing strategies for market entry and penetration for the existing and new international markets footprint for Make My Trip.

- Hiring, managing and driving agencies and tools for managing search campaigns.

- Manage Relationships with Search Engine Partners.

- Stay on top of current search engine news, trends, Pay per click practices, and emerging items of interest.

- Report on the overall SEM health of our web properties and rolling up SEM reports in a meaningful way.

- Account Analysis report to differentiate performing campaigns from non performing campaigns drilled down to keyword level.

- Coordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have handshake between these departments.

Success Indicators:

- Successful delivery of the committed traffic quantity, quality and cost parameters agreed with the product / business / marketing teams.

- Increase in SEM visits and SEM shoppers.

- High internal customer satisfaction.

- Achievement of revenue targets of the collaborating LOB.

- Successful Implementation of strategic initiatives.

- High overall engagement of the team.

Educational Qualification:

- MBA/B.A./B.S degree or equivalent in Business or Marketing

Relevant Experience:

- Experience in handling Pay Per Click marketing strategies for internet savvy organizations.

- Exposure to web analytics and overall online marketing.

Functional Competencies:

- Analytical bent of mind.

- Exposure to various tools of web analytics.

- Advanced skills in Excel.

- HTML, Javascript (Tags, basic level coding).

- Ability to grasp web technologies.

Internet savvy: Knowledge of all aspects of website - (text, graphics, images ,designs, other common terminologies, technical aspects such as database-driven functionalities, general web functionality, Internet industry trends for all consumer marketing mediums e-commerce)

- High potential to learn tools and analyse data.