Core Purpose Of The Job:   - Responsible for understanding, managing and continuously improving capabilities and performance of web analytics  - Managing data warehouse data and serve as the primary point-of-contact on all web traffic analysis and related activities  Areas Of Responsibility (AOR):  Implementation, Reporting & adhoc analytics:  - Coordinating web analytics tags, tracking parameter implementations, data & tag audits and overall program management  - Responsible for design, production and validation of web traffic reports. This includes both back-end implementation changes and front-end report design  - Summarize key insights for select reports which are delivered to stakeholders instead of just data dumps  - Work closely with the Product and Technology teams to continuously improve tracking and reporting capabilities. Support the analytic needs of a business unit by analyzing web traffic using clickstream tools such as Google Analytics, Omniture etc. Use standard BI tools, such as Brio, Tableau, Qlikview, etc to produce reports relating to outcomes  - Standardize metrics, reports, tracking across multiple departments/ reports  - Work on periodic (weekly/monthly/daily) and adhoc report requests  - Prioritize requests for team member. Breakdown each request for team member to work on and be responsible for end to end quality of the reports/ adhoc requests  - Lead dashboard development & automation initiatives  Advanced analytics:  - Identify key trends from web traffic data to recommend improvements to key business metrics/ site experience  - Recommend methods to improve site usability and effectiveness  - Think ahead and recommend key changes needed to our approach for metrics tracking and reporting  Training:  - Train key stakeholders on data availability as well as reporting methodologies and tools  - Organize periodic training's in collaboration with the vendors  Vendor management:  - Manage vendor relationship(s), auditing of services and contract negotiation  - Ensure latest offerings / upgrades are smoothly implemented within the organization  Competencies Required:  Functional Competencies:  - Knowledge of marketing for search  - Advanced skills in Excel and VBA  - Internet savvy/ecommerce-(Knowledge on all aspects of website -(text, graphics, images, designs, other common terminologies, technical aspects such as database-driven functionalities, general web functionality, Internet industry trends for all consumer marketing mediums e-commerce))  - Web analytics tool- Omniture  Behavioral Competencies:  - Ability to work well with multiple stakeholders and drive organization decisions  - Ability to multi-task  - Strong team management skills  - Ability to look at the big picture and think ahead and identify solutions  - Strong quality orientation  Qualification And Experience:  Educational Qualification: BE from a premier engineering college  Relevant Experience :  - 4- 7 yrs experience with minimum 1-3 years of web metrics analysis and reporting experience, including specific experience implementing and using web analytics tools, Intelligence OLAP tools, etc.  - Atleast 2-3 years of working with standard clickstream analysis tools: Google Analytics, Omniture, ClickTracks, WebTrends, CoreMetrics etc.  - Expertise in Omniture tracking, implementation and reporting  - Experience in team and vendor management

Delhi NCR

MakeMyTrip.com - Deputy Manager/Manager - Web Analytics  

MakeMyTrip.com - Deputy Manager/Manager - Web Analytics   ,Job Description for MakeMyTrip.com - Deputy Manager/Manager - Web Analytics   in MakeMyTrip.com in  Delhi NCR for (4-7) years of experience. Apply Now!

Job Description for MakeMyTrip.com - Deputy Manager/Manager - Web Analytics   in MakeMyTrip.com in  Delhi NCR for (4-7) years of experience. Apply Now!