MakeMyTrip - AM/DM - Paid Search

FUNCTIONAL COMPETENCIES

- Knowledge of marketing for search

- Knowledge of e-commerce analytics software

- Advanced skills in Excel

- Internet savvy-(Knowledge on all aspects of website -(text, graphics, images ,designs, other common terminologies, technical aspects such as database-driven functionalities, general web functionality, Internet industry trends for all consumer marketing mediums e-commerce))

- Web analytics tools

- HTML(Tags, basic level coding, tool Dreamweaver)

AREAS OF RESPONSIBILITY (AOR)

- Managing Ad Campaigns on major search platforms like Google AdWords, Yahoo Search Marketing, and MSN AdCenter.

- Improvement of volume and cost delivered through search campaigns by :

1. Driving keyword expansion

2. Improving account structures

3. Optimizing click-through-rates, quality scores, landing page relevance and quality, rapid and scientific ad copy testing and bid optimization

4. Developing strong objective sets for campaigns based on business intelligence

- Report on the overall SEM health of our web properties and rolling up SEM reports in a meaningful way

- Stay on top of current search engine news, trends, Pay per click practices, and emerging items of interest

- Account Analysis report to differentiate performing campaigns from non performing campaigns drilled down to keyword level

- Co-ordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have handshake between these departments

- Support to the Collaborating LOB by taking ownership of the project undertaken.

- Bid Management using business logic, automated rules and algorithmic systems such as Efficient Frontier, Marin, Kenshoo etc.

- Working closely with organic search team to ensure knowledge sharing as well as overall search (paid and organic) co-optimization