- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.   - Lead the concept development process for each of the segments.   - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.   - Lead commercialization and revenue generation of new and ongoing brands.   - Focus on multiple channels for marketing including new media/ social media etc.   - Organize promotional events within budgetary allocations.   - Handle appropriate media selection for advertising new product launch campaigns.   - Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.   - Develop annual and project specific brand promotion plans and handle participation at various events.  - Candidates from IIMs will be preferred.

Mumbai

Lodha Group - Associate Vice President - Brand Marketing - IIM 

Lodha Group - Associate Vice President - Brand Marketing - IIM  ,Job Description for Lodha Group - Associate Vice President - Brand Marketing - IIM  in Lodha Group in  Mumbai for (7-10) years of experience. Apply Now!

Job Description for Lodha Group - Associate Vice President - Brand Marketing - IIM  in Lodha Group in  Mumbai for (7-10) years of experience. Apply Now!