RESPONSIBILITIES :  CONTENT :  Partner across multiple teams to lead the development of a centralized content strategy that ties together editorial calendars, social calendars, business priorities, product launches and more.  Content Planning :   - Content Calendar Development  - Copy Development (oversight)  - Create and manage content ecosystem mapping + documentation based on aligned company annual messaging strategies.  - Strategy + Execution within content and channels. Once strategy locked, coordination of many cross functional channel owners for orchestration of content within specific channels  - Develop content distribution measurement platform + reporting, anchored in collective short term, long term performance KPIs as well brand metrics  - Conduit between Content Teams and Marketing Teams sitting within Marketing, bridging editorial with all member and non-member marketing + communication.  - Focus on partnership with Channel Owners to establish and define specific channel roles and guidelines for content and distribution.  - Should be very strong in running Facebook ads, Google ads and further optimization   SOCIAL :  - Manage the execution social media team and daily operations  - Drive social + content strategy, delivering best in class social media marketing to our members and guests.  - Build out and develop organic reach and frequency through new touch points and social channels  - Create and drive brand guidelines and standards per social channel  - Drive social media best practices and new to market social innovation through new platforms and media  - Orchestrate measurement and reporting infrastructure for social media initiatives  SEO :  - Partner with Digital Product, Brand Marketing + Engineering to deliver SEO best practice strategies and constant recommendations.  - Manage external SEO agency relationship  - Lead Reputation Management practice to include:  - Monitoring: SERP labeling, SRP tracking, Google Alerts, Wikipedia page management  - Brand Discovery: Competitive Analysis, Archiving, Impact, Positive Web Association  - Content Development: On Page Audits, Third Party Content and more  - Community Outreach: Allie outreach and 3rd party relationship curation  QUALIFICATIONS :  - 8 to 15 years of professional experience in Social, Content Marketing and paid online ads in a leading strategist role (brand direct or agency role)  - Experience developing, managing, executing and measuring Content Marketing and SEO programs for medium-to-large brands (ecommerce/retail preferred)  - Understanding of SEO best practices to assist Digital Product + Engineering Teams with site and campaign optimization (SEO technical optimization)  Experience with analytics :  - SEO reporting tools, Social reporting tools and site reporting tools (Google Analytics/Ominture)  - Previous experience with organic social media marketing and community management  - Analytical mind with ability to plan, measure and report on program successes through targeted KPI's.  - Proven strategic thinker with excellent analytical capabilities  - Excellent written and oral communication skills and ability to collaborate and work well with others  - Strong project management skillset with experience managing workflow between different departments and channel owners  - Ability to thrive in a fast-paced, entrepreneurial, high-energy environment that requires ability to multi-task

Chandigarh

LetsShave.com - Senior Manager - Digital  Marketing 

LetsShave.com - Senior Manager - Digital  Marketing  ,Job Description for LetsShave.com - Senior Manager - Digital  Marketing  in LetsShave.com in  Chandigarh for (10-15) years of experience. Apply Now!

Job Description for LetsShave.com - Senior Manager - Digital  Marketing  in LetsShave.com in  Chandigarh for (10-15) years of experience. Apply Now!