Lenovo - CRM Manager - MBG

Scope of Responsibilities:

- Set measurable objectives around customer lifetime value (CLV), engagement, sales, and other marketing KPIs

- Using robust customer segmentation and industry best practices, develop strategies that leverage marketing automation, CRM, and personalization technologies to achieve these objectives

- Draw up project plans, develop business cases, present investment and strategic decisions to VP-level management

- Manage and provide brand, UX, strategy direction to vendors in running email campaigns covering product campaigns, onboarding, research needs

- Liaise with key stakeholders (IT, Brand, Regional Marketing, vendors, Lenovo corporate teams) in furthering our marketing objectives. Be seen as the go-to person for all things CRM.

- Strong leadership capabilities, as this role may be expanded in the future to own a team of 3-5 individual contributors

Preferred Qualifications:

10-15 years in marketing-oriented roles, particularly data-driven campaign management, loyalty marketing, BTL marketing via email, SMS, direct mail, and online/social channels

Bachelor's degree in Marketing, Media, Communications or similar.

MBA or MS degree in marketing or a business discipline preferred

Excellent communication, with stellar written, verbal and presentation skills