Lead/Sr Manager - Marketing Analytics

Support the marketing function and work primarily on marketing analytics areas including design of experiments, marketing mix modelling and driver analysis for direct marketing campaigns

Focus on targeting strategy for new acquisitions as well as client management strategies for existing customers

This position will be working in close co-ordination with the campaign operations, direct marketing programs and integrated marketing teams in India and US to evangelize statistical initiatives for improving marketing effectiveness

Candidate is expected to have good understanding of media and marketing mix modelling

Should possess statistical/econometric modelling skills using SAS eMiner, R or other statistical modeling software specifically for Time series regression, hierarchical linear models , structural equation models, optimization ANCOVA, ANOVA, Full factorial design, Fractional factorial design etc.

Ability to understand business problems and design advanced statistical and analytical solutions independently

Effective presentation and story boarding skills with exposure to executive level presentations

Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions

Experience in managing partner relationships and overall program management

Should exhibits high degree of pro-activeness in analysing customer behaviour to influence change in the direct marketing strategy

Excellent communication skills and ability to interact with all levels of end users and technical resources

Masters/PHD in statistics from a reputed university

7-15 years of overall Analytics experience with at least 7 in marketing analytics related areas