Lead Generation Specialist - Inside Sales - IT

Sales Lead Generation Specialist

Overview: The Sales Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads to support the Regional Sales Teams. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential!

Reports To: Sales Head

The Sales Lead Generation Specialist is expected to:

- Develop new business via telephone and mass communication such as email and social media to introduce the solution and identify appropriate buyers within the target market.

- Follow up on leads and conduct research to identify potential prospects.

- Conduct a needs analysis and determine prospects pain points to determine how the solution will speak to those needs.

- Identify key buying influencers within these prospects to determine budget and timeline.

- Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.

- Work with the Regional Sales Team to develop and grow the sales pipeline to consistently meet quarterly revenue goals.

- Manage data for new and prospective clients in Internal, ensuring all communications are logged, information is accurate and documents are attached.

- Prepare and analyze sales pipeline reports and dashboards.

Required experience and knowledge:

- Bachelor's Degree in Business, Sales/Marketing related field

- 3-6 years telemarketing and/or inside sales experience.

- Demonstrated ability to meet and/or exceed determined sales and activity quotas.

- A proven track record of strong client relationships.

- Excellent client service skills.

- Excellent written and verbal communication skills.

Technical Experience:

- Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint)

- Experience with Salesforce or another CRM Software preferred.