Lead - Digital Marketing - Edutech Startup

We are looking for a Digital Marketing Lead for a new Edutech startup client, which is a segment of the renowned Industrial Group. Founded in November 2015, it is established to reimagine all previous attempts to secure market dominance of online education for private educators. Their time in the incubator led to the ideation of a scalable business model that would incorporate more and more curriculum and to provide a succinct, convenient supply of diverse educators to a diverse customer base of students.

This role will lead digital marketing campaign. Candidate must have experience with social media marketing, analytics, SEO and related elements. The selected candidate will be responsible for the planning and implementation of the processes necessary to achieve a successful digital marketing campaign. We are seeking someone with an analytical mind who is willing and able to join us and - hit the ground running- .

Responsibilities :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Must have experience in :

- HTML Coding

- Web Hosting

- High level of knowledge with MS Excel

- Google Analytics

- Content development and management

- Search Engine Optimization

- Social Media Optimization

- Pay-per-click

- Google Adwords

Good to have :

- Worked on some good project of your own

- Good verbal and written communication skills

- Written content for blogs or social media

Experience : 2-5 years

Location : Koramangala, Bangalore