- Manage and closely monitor digital activities including all online creative communication, website management, content development, e-mail marketing and blogs.
- Closely manage and maintain the brand website, ideate on ways to engage with users on the website.
- Work closely with agency to create product microsites, upload new content, monitor visits and user behaviour on the site.
- Create video content for new products .
- Create rich content for blogs and various communication materials.
- Review the performance on regular basis
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