LAVA International - Head - Modern Trade

- Leading the operations of Modern Trade Accounts for Primary/Secondary outlet wise Distribution / Tertiary through LRE/non LRE.

- Discount management.

- Credit control.

- Promotions and initiatives to enhance tertiary.

- SKU mix planning and execution for the channel and outlets.

- Resource planning for the outlets ( LRE/Merchandise).

- Inventory obsolescence tracking at the outlets.

- Competition SKU tracking.

Travel locations - Chennai, Bangalore, Mumbai, Hyderabad and Delhi. (Based out of NHQ)

- Handle 3500 outlets, 30 Cr Business, avg. 700 Cr Industry Size/month

- Lead a team of 30 Members.