Are you the one looking to change the world with Math and Models :  - At the core, we believe that business transformation = f (math + data + business knowledge).  - In the past, we have worked with a heady mix of algorithms, analysis, large databases and ROI to positively transform many a client's business performance  At LatentView, we would expect you to :   - Have a sound understanding of the measurement/quantification challenges in marketing and ways to overcome them.  - Strong understanding of the CPG and the marketing forces impacting sales.  - Experience in using the various metrics from multiple 3rd party sources, that track spends & promotions and their impact.  - Have good knowledge on the characteristics of the offline & online media and how they work.  - Have worked on the various Marketing Mix Modelling (MMM) and Attribution techniques.  - Know the nuances of the MMM and have experience to know what techniques to apply when.   - Try incorporating new approaches and techniques, thereby coming up with innovative frameworks for MMM, resulting in better results.  - Think through and create other variables that could have an impact on sales, to be used in the modelling.  - Communicate your findings to the appropriate teams through clear visualisations  - Collaborate and communicate findings to diverse stakeholders and ability to influence Outcome.  - Independently handle delivery of analytics assignments  - Co-ordinate with onsite LatentView consultants to ensure high quality, on-time delivery  - Take responsibility for MMM skill-building within the organization (training, process definition, research of new tools and techniques, etc.).  - Ability to work with various forms of structured, semi-structured and unstructured data sources  - Strong results driven leader who wants to make an impact in solving real life problems.  You'll be a valuable addition to our team if you have :  - Bachelors/ Masters/ degree in Math, Computer Science, Information Systems, Statistics, Operations Research or related technical degree   - A minimum of 2 to 3 years experience in a related position, as a business analyst building MMM and attribution models.  - Knowledge of statistical techniques, machine learning algorithms, Techniques specific to marketing (Ad-stock, Saturation, Sine/Cosine seasonality), etc.  - Programming background and expertise in building models using at least one of the following languages: SAS, Python, R  - Strong individual planning and project management skills, able to juggle multiple tasks and priorities.  - Self-motivated and driven to deliver agreed results on-time  - Strong story-telling & articulation skills - ability to convert analytical output into clear, concise, and persuasive insights & recommendations for technical & non-technical audience  - Strong influence and relationship management skills; comfortable interacting with all management levels; Prior experience in providing strategic analysis and consulting  - Track record of delivering strong business results.  @LatentView : Get to work with great people: Our selection process ensures that we hire only the very best, while more than 50% of our analysts and 90% of our managers are alumni / alumna of prestigious institutions such as IIMs, IITs, BITS and NITs  Company Profile :   - LatentView Analytics is a leading Data Analytics and Big Data firm that works closely with its clients, helping them uncover actionable, result-oriented Insights from their data. We are trusted partners to Fortune 500 companies across verticals and geographies.   - LatentView has won numerous awards recognizing its growth and expertise. Most recently, we were named "Market Leaders" in the Marketing Analytics space by independent research firm SourcingLine (USA).   - We are also on the exclusive list of Advanced Consulting Partners to Amazon Web Services (AWS), validating our expertise and experience in Big Data Analytics.   - LatentView is headquartered in Princeton, New Jersey and has offices in four countries.   To learn more about us, visit: www.latentview.com

Chennai

LatentView Analytics - Senior Analyst - Marketing Analytics 

LatentView Analytics - Senior Analyst - Marketing Analytics  ,Job Description for LatentView Analytics - Senior Analyst - Marketing Analytics  in Latentview Analytics in  Chennai for (2-3) years of experience. Apply Now!

Job Description for LatentView Analytics - Senior Analyst - Marketing Analytics  in Latentview Analytics in  Chennai for (2-3) years of experience. Apply Now!