Developing strategy & plans : - Annual digital strategy roadmap - work closely with brand team to chalk out annual plans & season launch plan, strategy & budgets, should understand the business, marketing & sales goals and have the capability to align digital to it. - Strategy & plan for digital influenced offline sales and social CRM - Undertake research to understand consumer and shopper trends, information seeking behavior and usage of new age mediums - Share digital brand best practices in the industry (brands like H&M, Topshop, Zara, Primark, j crew, Gap etc.) & outside the industry - Collaborate with brand communication & CRM teams to build the above Implementation of Plans : - Operations & coordination - Manage operations & timelines for all digital projects in close coordination with Brand Communication, Regional Teams & CRM - Agency management - Briefing, ideation, scheduling, operations, budgets, spends, reports - Areas of operation - Website, Content development & marketing, social media, digital promotions & campaigns, digital destination development & management, Online reputation Management, Offline & online synergy, Mobile, Data & Analytics Goals. - Liaison with internal stakeholders such as design & buying teams, ensure that the right product merchandise is featured digitally - Drive and manage the social media initiatives (content, digital properties, engagement) of the brand - Develop and Manage - digital influenced offline sales initiatives (ROPO - research online purchase offline) - Set SMART Goals and KPIs for Seasonal campaigns and report the performance on a periodic level with internal stakeholders Influencer management programme : - Engagement plan with fashion bloggers, fashion stylists, fashion feature writers and fashion editors - Content development with bloggers & stylists for digital and leverage digital clout of these influencers for the brand Social CRM : - Connect with the 5 Mn. And growing Landmark rewards members on digital and engagement plan for the same - Plan & execute initiatives for the same leading to digitally influenced offline sales Online sales channel management : - Liaise with ecommerce teams internally and externally and ensure brand guidelines and communication are in line with offline and digital communication - Develop and Manage - digital influenced online sales- initiatives Tools & Technologies : - Technology - A basic understanding of Web, Mobile, Database technologies - Hands on with Facebook Business Manager, Instagram Analytics, Google Analytics, Social media tracking & monitoring tools such Unmetric, Radian6, Meltwater, Fanpage Karma - Basic understanding of Google Adwords to manage GDN Campaigns for the brand - Exposure to Google MCC Accounts interface & Google My Business (GMB) Account - MS Powerpoint & Excel for reporting purpose - SOP and SLA adherence. New ones to be created as per need

Bangalore

Landmark Group - Manager - Digital Marketing 

Landmark Group - Manager - Digital Marketing  ,Job Description for Landmark Group - Manager - Digital Marketing  in Max Retail - Landmark Group in  Bangalore for (7-9) years of experience. Apply Now!

Job Description for Landmark Group - Manager - Digital Marketing  in Max Retail - Landmark Group in  Bangalore for (7-9) years of experience. Apply Now!