Karvy - Manager/Senior Manager - Marketing Communications

Salary offered: 13 - 15 LPA

Duties and Responsibilities :

- Devising strategies to drive online traffic to the company website.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns including online advertising, web site strategy and design, social media like FB, Twitter, Linkedin.

- Utilizing a range of techniques including paid search, SEO and PPC.

- Overseeing the social media strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Improving the usability, design, content and conversion of the company website

- Responsibility for planning and budgetary control of all digital marketing & managing digital agency relationships,

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

- Leading ongoing management of digital touch points, including (home page and top level sections), social networking landing pages, and mobile.

- Owning and maintaining site analytics, metrics, and campaign reporting.

Contact No. 040-33215339