Kapiva Ayurveda is a healthcare start-up in the fast-growing global Ayurveda market. Backed by the iconic Baidyanath Group, Kapiva is passionate about adapting traditional Ayurveda knowledge to the needs of the modern consumer. Through our high-quality product range and standalone clinics, our mission is to provide a new-age Ayurveda for a new-age customer. We make a range of healthcare focused products: e.g. herbal capsules, juices and syrups.   Kapiva was founded in early 2016, and currently has 3 clinics in Mumbai, shelf presence in over 150 retail outlets, and exports to 3 international markets. We have been successfully doubling sales every quarter, and are excited to enter our next phase of growth. To drive the growth of the brand, we are looking for passionate and dedicated Assistant Vice President - Digital Strategy. In this role you will be responsible for driving online sales and developing and executing our digital marketing strategy.  We have also been fortunate to enjoy the trust and partnership of our strategic investors who have experience leading some of India's most illustrious firs (including Reliance Capital, Lightspeed Ventures, Gits Foods & OYO Rooms).   This is a great opportunity to join a fast paced and high growth startup that is revolutionizing the Ayurveda space. In this rewarding role you will be developing and executing content strategy, technology enabled influencer marketing and directly making an impact on the top and bottom line. They want you to be part of this growth story!  What's on offer: A highly competitive cash salary of 7- 12 lacs CTC and stock options (ESOPs ) based on your experience and previous compensation.  Detailed responsibilities:   1. Digital marketing campaign management:  - Design and deliver online campaigns across a range of channels to boost brand awareness and drive overall sales   - Drive online marketplace advertisement (e.g. Amazon, Flipkart, Big Basket), including idea generation, creating collateral, optimizing merchandising, and tracking ROI   - Develop and implement influencer and social media strategies across Facebook, Twitter, Instagram, YouTube etc.   - Execute affiliate, email and referral channels to drive quality traffic to increase conversions   - Use SEM and SEO to promote online visibility of our brand   - Analyze online customer segmentation and behavior to optimize campaigns   - Manage all aspects of the P&L and monitoring of budgets  2. Stakeholder management:  - Develop and manage communication across a range of internal teams and external stakeholders   - Manage relationships with the PR, media agencies and category managers at online B2C marketplaces   - Coordinate with agencies to deliver marketing goals, campaign management and collateral  3. Communications and content creation:  - Manage content for Kapiva across social media and various digital platforms   - Drive content for various email and direct mailing marketing campaigns

Mumbai

Kapiva Ayurveda - Assistant Vice President - Digital Strategy 

Kapiva Ayurveda - Assistant Vice President - Digital Strategy  ,Job Description for Kapiva Ayurveda - Assistant Vice President - Digital Strategy  in Kapiva Ayurveda in  Mumbai for (4-6) years of experience. Apply Now!

Job Description for Kapiva Ayurveda - Assistant Vice President - Digital Strategy  in Kapiva Ayurveda in  Mumbai for (4-6) years of experience. Apply Now!