TITLE: Senior Manager - Marketing
BUSINESS UNIT: Marketing and Communication
LOCATION: Gurgaon
REPORTING TO: Director & Head - Marketing
DIRECT REPORTS: As assigned
POSITION GOALS:
- Lead all engagements to enhance market presence, visibility and reputation
- Develop and lead the implementation of comprehensive external and internal communications plan to elevate employee engagement
- Client and Business-communications strategy alignment
- Articulate complex businesses with clarity and consistency
- Creating & positioning employer branding
- Usage of Traditional and Digital media
- Should be able to work in and with Matrix team structure
DUTIES & RESPONSIBILITIES :
Digital marketing:
Develop digital assets for websites, SharePoint, and social media marketing.
Run marketing campaigns, both online and offline.
Monitoring and gauging campaign performance
Integrated communications:
Cohesive communications strategy development across functions to create a multiplier effect.
Executing all in-house advertising activities which include developing campaign strategy, roll out plans and evaluation while handling Brand Management & Corporate Communication activities
Planning:
Developing and executing strategic plans, setting and administering budgets & managing entire sales & business planning
Content Management:
Develop content for the website, intranet, digital, print and social media
Branding, BTL Marketing & Communications
EMPLOYEE SPECIFICATIONS:
- Graduate in Marketing and Communications from premier institutes
- 12 - 15 years experience in a similar role
- Should have a flair for Digital Marketing and Content Marketing
KEY PERFORMANCE MEASURES:
- Flexible in approach and highly skilled at problem solving.
- Self-starter
- Effective management of the team.
- Organization Program Management
Didn’t find the job appropriate? Report this Job