iPRIMED - Brand Manager

Job Description - Brand Manager

About iPRIMED

iPRIMED should not exist! It's a shame that we do. If only colleges would prepare the youth to be employable, productive and successful in the workplace! It doesn- t happen, so here we are, with big dreams. We dream of solving potentially the biggest problem India is facing. Its demographic dividend may turn out to be a liability. We dream of helping India realize its demographic dividend by equipping the youth with skills that really matter in the modern workplaces.

We dream of bridging the urban-- rural divide. Of taking skills to youth in parts of India that the - shining- India left behind.

We dream of helping the youth realize their aspirations - of achieving success and growth, of supporting their families, of getting the return on investments and huge sacrifices their families have made to put them through higher education.

iPRIMED is focused on enhancing employability of fresh graduates by driving intrinsic transformation. We intend to bring intrinsic change in the way students learn in order to help them acquire appropriate skills in a short interval of time.

We need you. We need you to use your empathy, analytic abilities and your skills in marketing to realize this dream. We are at the threshold of creating tremendous impact on the lives of youth in the country. But it cannot happen without you. You will lead the marketing and branding of iPRIMED's initiatives. You will be strategic and hands on. You will have the freedom to explore and the flexibility to fail. We will grow together. Phenomenally.

What will your role be-

As the leader of iPRIMED's marketing and branding efforts you will help develop and execute multi-- channel brand marketing strategy.

You will be responsible for driving the adoption of iPRIMED's brick and mortar as well as digital services.

You will report to the CEO and will own the brand, bringing the brand concept to life.

You will be responsible for all the marketing and brand activities across all channels including above the line, direct and digital marketing.

You will manage marketing campaigns, campaign development, execution and analytics.

You will manage IPRIMED's marketing partners such as creative and advertising agencies.

You will manage the content writing to ensure that its on brand.

What should you bring to the job-

Passion and determination to change the world for the better!

An MBA from a reputed school will help. So will 2-- 5 years of experience in marketing. We are looking for someone with very strong fundamental skills in marketing. Experience in digital marketing is useful too.

What you will get-

You will get a competitive salary as well as the benefits of working in a startup. Performance and tenure based stock options is also part of the kitty.