Invention Labs - Head - Digital Marketing - Startup

At Invention Labs, we use the latest technologies to “make every voice heard”. Our first product, Avaz, gives a voice to children with speech disabilities like autism. Avaz is used by thousands of children worldwide, and has touched their lives in ways that few products ever can. You can find out more about our ideas from our TED talk: http://www.ted.com/talks/ajit_narayanan_a_word_game_to_communicate_in_any_language

We are a well-funded start-up, with top investors in India and the Silicon Valley backing us. Our product has robust sales, five-star review on the App Store, and marquee customers in the USA, Europe and India. Our main target in the next 18 months is to get the word out about our product, and grow our traction. We are looking for an ambitious, seasoned digital marketing expert to head our Digital Marketing team, to take our user base from the thousands to the hundreds of thousands, and to manage and deliver an RoI on a large marketing budget.

We are located in the beautiful IIT Madras Research Park with a birds-eye view of Chennai city, and are a part of the IIT Madras eco-system. You will work alongside a disciplined, world-class product team, who are experienced in delivering a product whose quality is non-negotiable, and who go the extra mile to WOW the customer. And you will be supported by world-class consultants in content, marketing ops and design, who will work with you to drive customer acquisition. You will be considered a member of the core team reporting to the CEO, will participate in the highest-level decision making of the company, and will be compensated generously in salary and stock options.

Skills and requirements:

- 5-7 years of experience with Digital Marketing, with a proven track record of scaling customer acquisition through growth-hacking.

- Experience managing a 2 to 6 member digital marketing team.

- Strong analytical background, with high degree of comfort running numbers-based strategy and campaigns.

- Proven ability to manage a annual budget of Rs 50L+ and take RoI responsibility, making tactical decisions based on A/B testing.

- Direct experience running 2 out of the following 4 digital marketing channels: AdWords, social media marketing, display advertising, mobile

- Familiarity with understanding and improving product engagement metrics

- Experience marketing a product in overseas markets (primarily the US) will be a big plus.

- Experience with driving mobile app downloads will be a big plus.

- MBA or equivalent work experience.

- Excellent communication, collaboration, reporting, analytical and problem-solving skills.

Only people with relevant experience need apply.

About Invention Labs:

Invention Labs was founded in 2007 by IIT Madras alumni. Our flagship product, Avaz, is a picture-based communication app for children with speech and language disabilities. We have won numerous awards and recognitions for our work, including India’s highest National Award for empowerment of persons with disabilities; recognition by MIT Technology Review as one of the top young innovators worldwide; and TED. Invention Labs is venture-funded, and has offices in Chennai and Palo Alto. We’ve been extensively covered in media, including (most lately) on TechCrunch: http://techcrunch.com/2014/04/21/avaz-raises-550k-in-seed-to-help-autistic-children-communicate-using-visual-tools/