GM -Online Marketing:  - The position of GM - Customer Lifecycle Management is a key role in the Marketing organization, which oversees the entire Customer journey from Acquisition to Engagement and final need Fulfillment.   The role reports into VP - Marketing.   This is an opportunity to play a major impact role in creating a whole new category for Online Property search & buying in India and driving IndiaProperty to a Leading position  The responsibilities of the role are :  - Own the Customer lifecycle and ensure that the top of the funnel new customers continue scaling while driving increased engagement, conversions and revenue per user (LTV)  - Develop Digital Marketing strategies driving Customer acquisition and Engagement. This could involve a combination of Performance campaigns (SEM), Remarketing, Organic Search Engine Optimisation, Social Media Marketing, External Alliances, Partnerships and Affiliates - across the Web & Mobile  - Manage relevant Budget / Resource allocation towards various channels delivering to stated objectives and ongoing optimization of campaigns to improve effectiveness  - Plan & execute digital campaigns towards identified objectives such as Brand consideration, Traffic, New Customer acquisition, Lead generation and Customer engagement / retention while ensuring continuous optimization of cost per acquisition / transaction  - Spearhead all Social media campaigns as well as identify and negotiate / manage alliances / co-brand partnerships  - Envision, implement, manage and scale a Customer Relationship Management program aimed at identifying customer segment basis needs / context, driving relevant interactions across channels (email, SMS, Phone etc) towards ongoing engagement and continued consideration for the brand  - Build and Manage the Customer database and create appropriate / timely Marketing initiatives towards increasing the Lifetime value of the user with cross & upsell campaigns  - Manage all Search Engine Optimisation (SEO) activities on & off page and ensure continued improvement in relevance and ranking of pages, resulting in growing organic traffic  - Experiment, Learn and scale Mobile marketing initiatives  In short, the role is responsible for all Marketing that does not involve Offline media / PR and is expected to be completely performance oriented, ensuring that we keep growing new customers optimally, continue scaling transactions and revenue per user  If you are looking for a high impact role in Online Real Estate which (besides eCommerce and Taxi aggregation) is amongst the most exciting verticals in the online space - welcome to be big game   Desired skills & experience :  - 10+ years of experience with atleast 5 years in the Internet / Mobile space managing Digital or Customer Relationship Marketing  - Experience in eCommerce / Online Travel / Financial Services  - An Engineering degree plus a post graduate Management background would be essential  - Knowledge of the Digital & Mobile marketing space and upcoming trends  - Ability to connect overall Business objectives to Marketing priorities  - Strong Analytical skills, Smarts to quickly grasp trends and the ability to connect dots and identify opportunity  - Strong Business acumen, an appreciation of Technology and a sense of design aesthetics  - Track record of having managed large scale multi-channel Digital Marketing campaigns  - Hands on experience with having managed a large customer database and creating Relationship management campaigns  - People management and Team leadership skills  India Property Online Private Limited (IndiaProperty.com) India Property Online Private is India's No 1 Property and Real Estate Platform that provides in-depth information on buying, selling and renting out properties in India. Launched in 2006, IndiaProperty.com offers one-stop property marketing solutions serving builders, real estate agents and home owners to sell or rent their properties, while offering a feature rich interface for property buyers to search and identify properties that match their requirement. The portal receives over 1.2 million unique visitors a month, has 4.5 lakh properties listed across 20 cities, 3 million active registered users and over 1000 new projects advertised.   IndiaProperty has pioneered several innovations such as Assisted Property - India's first online assisted property search service, Gruhapravesh - India's first series of virtual and offline property shows and India's first augmented reality based Real Estate Mobile Application, IndiaPropertyBase.com - India's first and most comprehensive builder directory amongst others. IndiaProperty was formerly a part of Matrimony.com (earlier known as Consim Info), which runs a string of matrimony-related sites including BharatMatrimony.com, EliteMatrimony.com and Matrimony Directory, among others. However, IndiaProperty was demerged last year and later it raised fresh capital of around of $7 million from Canaan Partners and Mayfield Fund. The company raised $12 million in Series B funding led by Bertelsmann India Investments, the investment arm of German media giant Bertelsmann in December last year.   Awards and Rankings India Property Online Private Limited was selected as a 2014 Red Herring Top 100 award in recognition of the leading private companies from Asia. It has been recognized for embodying the vision, drive and innovation that define a successful entrepreneurial venture. IndiaProperty.com is ranked as the leading property portal by Comscore, Google & Alexa and was also awarded the - Best Property Site- by PC WORLD.

Chennai

IndiaProperty.com - GM - Online Marketing - Customer Lifecycle Management  

IndiaProperty.com - GM - Online Marketing - Customer Lifecycle Management   ,Job Description for IndiaProperty.com - GM - Online Marketing - Customer Lifecycle Management   in IndiaProperty.com in  Chennai for (10-12) years of experience. Apply Now!

Job Description for IndiaProperty.com - GM - Online Marketing - Customer Lifecycle Management   in IndiaProperty.com in  Chennai for (10-12) years of experience. Apply Now!