IndiaMart - Product Marketing Manager

Job Summary:

- The position holder will be responsible to drive the execution of Marketing Strategy for Supplier Marketplace in line with the Business Objectives.

- S/He will contribute towards Product development / enhancement initiatives and will work to drive all Marketing campaigns / initiatives to achieve Business Objectives.

The Primary internal customer for this role is the Sales team.

Job Profile:

- Product management for Supplier side (paid) products at indiamart.com with a view to contribute to the delivery of overall Product plan and achieve Business objectives.

- Work on Go to Market Plan, New Product Development, Product Enhancement & Consumer Engagement initiatives to ensure delivery of Customer Acquisition & Retention targets.

- Support Sales team in New Customer acquisition through Product & process enhancements.

- Build on understanding of Customer experience and work on enhancing customer experience across various touch-points and achieve Customer delight.

- Undertake ongoing analysis and review of performance of products, channels, segments and regions to assist in identification of relevant trends, key issues and/or opportunities.

- Identify key drivers for improving monetization of IndiaMART products in the market through Customer understanding & Analysis of Sales data & processes. Work on executing insights gained by such analysis with Branch Level Sales teams.

- Work with the Sales team to develop promotional initiatives to profitably increase market share within budgeted cost parameters.

- Initiate & monitor competitive product development & communication activities and to actively share key findings internally.

- Liaise with other Departments / Functions for smooth implementation of Plans.

- Plan & execute effective internal communication to engage Employees on various Marketing initiatives / Product developments. Work on creating impactful Sales presentations, Brochures and other Collaterals to help in the Sales process.

Desired Profile:

Qualification:

- 60 % above in both 10th and 12th respectively

- Graduate with regular MBA

Experience:

- 2+ years of post qualification industry experience.

- Experience in handling Product Management responsibilities preferably in Online Media / Telecom / FMCG / BFSI Industry.

- Should have good understanding of Product Development / Management, Sales Process, Data Analysis & Insight generation.

Required Skills:

- Should have good understanding of Sales Processes, Product Management & Consumer Behaviour.

- Should be Execution focused and also be able to provide strategic direction to the sales team to achieve overall Business Objectives.

- Must be process oriented, IT savvy & proficient in the use of Microsoft Office/ Open Office Tools.

Personal Attributes:

- Communication & interpersonal skills

- Strategic thinking

- Creative & Idea Generation

- Influencing ability

- Analytical ability