Idea - Senior Manager/Manager - Marketing - Advanced Analytics

Senior Manager/Manager - Marketing - Advanced Analytics (4-6 yrs)

Job Description:

- Develop segmentation framework for circle and IRIS team to drive Voice/ Data/ VAS business

- Support business needs in terms of new technical solutions to support CLM platform as identified

- Develop business use cases basis the customer usage/ recharge behavior which can then be translated to segmentation

- Implement such frameworks and modules in BI and Campaign Management systems to enable business use

- Identify areas of revenue enhancement / churn management by analyzing trends and subscriber usage pattern and revenue generating base

- Implement identified solutions in concerned circle in conjunction with circle and corporate marketing leads and measure the impact

- Direct statistical team to develop and operationalize models for the proposed solutions for long term

- Assess the models with respect to business requirements

- Ensure model implementation across circles in conjunction with corporate marketing leads

- Evaluate campaign results on a regular basis

- Propose business logics for design and identify tools to implement the same

- Enable Business User Acceptance Test

- Ensure smooth implementation and roll out to key stakeholders / relevant circle management teams

- Ensure smooth implementation and roll out and provide inputs for further enhancement

Function: Marketing

Education: Bsc(Statistics)/ Msc(Statistics)/ MBA