Idea - Digital Customer Acquisiton Role

- Mobile User Acquisition: Responsible for acquiring high quality users on all platforms

- Manage Google Accounts: Responsible for all paid campaigns to drive quality users to the app

- Network and Affiliate: Partner with incent and non-incentivized networks and publishers to acquire quality users

- Email Marketing - Strategize engaging email marketing campaigns

- SEO: Handle all SEO initiatives along with the agency

- Retention: Responsible for retaining users via remarketing campaigns on various platforms

- Growth: Responsible for increasing engagement of users on the app and for pushing users to subscribe

- SEM : Control the overall search, display, remarketing campaigns

- Customer Communication: Regularly conceptualize and execute customer communication