Role : Wealth and PB Product-Portfolio Manager – Current & Savings Account.  Location: Mumbai  Job Description  The incumbent will be responsible for  - Enhancing the customer relationship value with the bank.  - Developing the customer level strategy based on customer life cycle / stage and insights.  - Manage the customer thru the life cycle right from cradle to grave. (Acquisition, on-boarding, Cross Sell, Up-sell, Attrition prevention and win back)  - Responsible for conversion of SA into Primary or investment account from secondary accounts  - Developing hypothesis and test them using champion – challenger models.  - Customer analytics in conjunction with the business intelligence unit.  - Building customer profiles and converting the thin file to thick file.  - Slicing and dicing the portfolio to develop some distinguishing insights into customer behavior  - Developing value proposition for the sub-segment for enhancing stickiness.  - Understand & develop the profitability drivers of the segment  - Building insights based on acquisition data and application scores, behavior scores for designing campaigns  - Campaign management across channels – Branch, ATM, Internet, Call center, E-mail, mobile and direct sales.  - Monitor the key portfolio triggers and give timely indication to the segment head and the other team members.  - Offer management and customer profitability  - Process both sales and service as well as product improvement insights  - Working with different product, policy, and customer service and operations teams for getting the best for the customer segment.  Key traits of the person should be :  - Analytical and ability to swift thru complex data.  - Creative marketing resource with exposure to different channels.  - Exposure to below the line marketing channels  - Sales and Marketing experience having handled a large base of customers  - Ability to put a structure and process to blue sky thought.  - Go-getter and never say die attitude.  - Willing to dream, build hypothesis and learn from failures.

Mumbai

ICICI - Wealth & PB Product - Portfolio Mgr 

ICICI - Wealth & PB Product - Portfolio Mgr  ,Job Description for ICICI - Wealth & PB Product - Portfolio Mgr  in  in  Mumbai for (3-9) years of experience. Apply Now!

Job Description for ICICI - Wealth & PB Product - Portfolio Mgr  in  in  Mumbai for (3-9) years of experience. Apply Now!