Title of the Position : Head - Category
Reporting Relationship : CEO - HDFRL
Location : HDFRL, Hyderabad
About the company:
Hyderabad Duty Free Retail Limited (HDFRL) is a 100% subsidiary of GMR Hyderabad International Airport Ltd (GHIAL), which also manages the operations of the airport. HDFRL is a travel retail organization selling products like Perfumes & Cosmetics, Confectionery, Liquor, Tobacco, and Souvenirs & Gifts to International Passengers (Arrivals & Departures) and aims to be one of the leading Duty Free companies in India & the Region. www.hyderabaddutyfree.com (w)
Job Responsibilities/Accountabilities:
- Developing new categories, product planning and roadmap.
- Get competitive and best incentive support/discounts from Brand/Suppliers.
- Manage all interface with suppliers/brands.
- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Monitor/track the monthly performance of brands and budgets.
- Deliver the objectives in terms of Sales, Profit margins, SPP, ATV, Category-wise KPIs.
- Presentation & Reporting for top management reviews.
- Bringing new products/brands.
- Product pricing strategy, bundling strategy.
- Improving margins and achieving margin targets.
- Develop and execute innovative promotional inputs to improve sales.
- Merchandizing and Promotion - Price Ticketing and promo communication, Stock merchandizing, Mega/Mini/Special Promotion Control.
- Stock depletion plan.
- Plan the Mega promotion/festivals with brand support.
- Build the category and the team capability.
- Improve work and team productivity/effectiveness.
- Employee engagement and organization building initiatives.
Qualification & Experience:
MBA (Marketing/Operations) with 10 to 15 years of experience in Category Management in Travel Retail / Duty Free Business.
Behavioral Skills:
Selling, Negotiation, Analytical, Planning and Organizing skills.
Values Driven with high level of Integrity.
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