Hungama - Sr Executive/AM - WAP Business

Work Location: Mumbai/Delhi

Work Experience: 3-7 years of experience.

Educational qualification: MBA in Sales & Marketing

Industry: Desired: Telecom, Mobile VAS

Responsibilities:

- Generate revenues and achieve market share targets across operators from the assigned circles through marketing and promotions of Hungama content across various Data products (WAP, SMS Subscriptions, USSD & SMS P2A)

- Interaction with Operator VAS Managers to plan and promote content / products through various BTL channels which include WAP/SMS/OBD Push & On-Deck Placements.

- Ensure top placement of Hungama content on-deck.

- Planning various ATL & BTL marketing initiatives with the operator for key properties, movie releases, events etc. with gratification and POS material support.

- Sharing monthly calendar of events.

- Packaging products in innovative ways, enabling better call to action, creation of new concepts for different content categories.

- Competition tracking on regular basis and inputs to central content team.

- Share best practices across operators with national & regional VAS managers.

- Built strong relationship with the VAS managers through Events, CD gratification etc.

- BTL promotions of Hungama content as fliers, bill backs, inserts and local dailies.

- Coordinating with backend support teams for getting quality controlled products with least turn around time

- Collate daily feedback on conversions and download counts from the operators and share it with central content planning team for better recommendation.

- Sending daily/weekly/monthly detailed MIS to client and Hungama team as part of BI and revenue management.

- Planning BTL promotions in sync with the local VAS teams