- Plan, design, strategize & execute the branding campaigns for B2C and B2B audience (candidates and recruiters)  - Integrated Media planning and execution across all media (print, radio, digital, TV and outdoors) for B2C campaigns  - Development of GTM / Sales collateral to support Sales team for new products, offers, promotions etc. (Brochures, leaflets etc.)  - Work closely with the Sales, business & product teams to execute marketing promotions wherever required.   - Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.  - Monitor, measure and optimize campaign performance to continuously improve ROI  Demand Generation :  - Increase revenue through demand generation and branding targeted at prospects and customers  Develop a revenue centric marketing plan focused on the following segments :  Prospect marketing (database management, campaigns, lead generation, opportunity management, etc.)  Customer marketing (renewals, cross-sell and up sell tracking, case studies, etc.)  Influencer marketing (Media, analysts, industry associations, government bodies, thought leadership, etc.)  Develop segment based messaging and content.  Develop off/online content-based demand generation campaigns.  Manage the campaigns schedule   Measure and analyze lead funnel and lead management process to understand progress to goals for leads, qualified leads and opportunities and associated conversion rates  Alliance :  - Identify partnership opportunities by identifying prospects and evaluating the benefits of association.   - Forge alliances and tie-ups with various corporates, online portals and platforms  - Build relationships with key industry stakeholders like HR heads for participation in various events, surveys etc.   KPIs (Measurable parameters of the role) :   - Brand impact, awareness and uplift with B2C and B2B  - Effectiveness of specific brand campaigns   - Lead Generation Targets  - Number and quality of alliances  The selected candidate will be designated as Brand Manager and will report to the Brand Head. Brand Manager will closely be working with Product Team, Digital Marketing team, Design Team, Demand Generation team and Sales Team.

Delhi NCR

Others

HT Media - Brand Manager - Shine.com 

HT Media - Brand Manager - Shine.com  ,Job Description for HT Media - Brand Manager - Shine.com  in HT Media in  Delhi NCR Others for (4-6) years of experience. Apply Now!

Job Description for HT Media - Brand Manager - Shine.com  in HT Media in  Delhi NCR Others for (4-6) years of experience. Apply Now!