Desired Experience:   - Should possess overall experience in Pharmaceutical Industry in Sales & Marketing in large multi- specialty divisions in MNC / premier Indian companies with good business volumes and various brands at different stages of maturity on BCG Index.   - The ideal candidate should have spent the last 10-15 years in Marketing of which the last 2-3 years ideally as head of marketing team or senior positions in marketing leading a team of 6-10 PMT personnel.  - The jobholder shall be responsible for preparation of marketing mix, design and implementation of successful marketing strategies, scanning of market for identification & expansion into various therapies, identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions.   - The jobholder will support the cluster head in achieving the budgeted targets and market shares by sustaining high volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and profitability.  Principal Tasks & Responsibilities:  Preparation of Marketing Mix:  - Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term  - Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation and get approvals of senior leadership team  - Prepare and Deploy effective strategy for the business and implement the same  - Deliver and deploy high quality project leads through superior marketing strategies & tactics  Design and Implementation of Marketing Strategies:  - Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy  - Sustain the focus on performance of well established brand equities through effective strategies and successful launch of line extensions  - Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC  - Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise  - Manage the entire portfolio at various lifecycle stages of BCG matrix  - Deploy effective customer segmentation and product differentiation strategies  - Design and implement integrated marketing communication to each customer segments through Field Force  - Effective implementation of Marketing strategies through FF and support through joint field work by self and direct reports (8-10 days of field work recommended)  - Train the FF in effectively implementing marketing campaigns/ promotional themes  - Constant monitoring of the effectiveness of implementation and improve at critical mile stones   Customer Development / Market Development:  - Deploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs  - Participate in various customer forums for influencing key drivers / decision makers in high priority segments  - Understand and constantly update the various initiatives by competitors and ensure mechanisms to ward off threats  Team Leadership:  - Provide leadership and direction to team of & ensure that they are effectively engaged for achieving business goals, MS goals and profitability goals of the division

Gujarat

Others

HOD - Sr GM/VP - Sales & Marketing - Pharma 

HOD - Sr GM/VP - Sales & Marketing - Pharma  ,Job Description for HOD - Sr GM/VP - Sales & Marketing - Pharma  in Trinau Talent Solutions in  Gujarat Others for (15-23) years of experience. Apply Now!

Job Description for HOD - Sr GM/VP - Sales & Marketing - Pharma  in Trinau Talent Solutions in  Gujarat Others for (15-23) years of experience. Apply Now!