HighRadius - Senior Manager/Director - Digital Marketing

About HighRadius :

HighRadius is one of the fastest growing software companies headquartered in Houston, USA with a subsidiary operations in Hyderabad. HighRadius provides Financial Supply Chain Management (FSCM) solutions to enable Fortune 1000 companies to improve working capital and improve profitability. Our customers include industry giants such as Adidas, American Greetings, Asics, Avnet, Burger King, Callaway Golf, Conagra Foods, Chevron Phillips, Dr Pepper Snapple, Estee Lauder, Georgia Pacific, Hersheys, Hormel, Ingram Micro, Intuit, Kimberly Clark, McKesson, Medtronic, Newell Rubbermaid, Pfizer, Perry Ellis, Procter & Gamble, Schlumberger, Sega, Techdata, Ubisoft, Under Armour, Warner Brothers. HighRadius has been adjudged to the Houston's 50 fastest growing technology companies four years in a row.

Job Description :

Position Title : Marketing Senior Manager/Director

Department : Marketing

Location : Hyderabad

Position Summary :

- Responsible for all inbound and outbound electronic marketing activities such as Search Engine Optimization, Search Engine Marketing, webinars, managing and marketing through social media, corporate website, company branding, press releases, lead capture in CRM system from public and private data sources etc.

- Marketing Manager should demonstrate effective managerial skills to coach, mentor and manage a team of 10 resources with varying skills and background. Additionally, the Marketing Manager will effective collaborate with the HighRadius USA & India's sales team & marketing team in HighRadius USA to transition leads generated from the marketing team to sales.

Roles And Responsibilities :

Essential Functions :

- Manage Search Engine Optimization (SEO) vendor

- Design & manage Search Engine Management program

- Manage the entire CRM database content

- Email Campaign Management

- Manage Inbound marketing activities via Hubspot

- Assist the USA Marketing team in creating & executing webinars

- Assist the USA Marketing team in field marketing activities like tradeshows, user groups etc

- Manage social media activities such as LinkedIn, SAP Store, Facebook, Twitter etc

- Ultimate owner of the corporate website to keep it current by periodic update of content, events, press releases etc.

- Corporate Branding

- Press Releases

Requirements And Qualifications :

Education and Certifications :

- An MBA degree with major in Marketing from a premier institute and a Bachelor's degree in Computer Science field is preferred

Experience :

- Minimum 10+ years of experience in Marketing Industry preferably in IT/ ITES / BPO

- Experience with developing, maintaining and delivering on marketing strategies to meet company objectives

- Experience in working with distributed teams and across teams

- Experience with people management

Critical Knowledge, Skills, and Abilities Requirements :

- Market (SWOT) analysis

- Competitive analysis

- Marketing concepts

- Branding Principles

- Proven creative skills

- Excellent Presentation Skills

- Excellent team and interpersonal skills, build strong client relationships

- Nothing in this job description restricts management's rights to assign or re-assign duties and responsibilities to this job at any time.