Posted By
Posted in
Sales & Marketing
Job Code
445065
We are having an opportunity with a leading organization :
Designation : Head Strategic Marketing - Aluminium Business
TOE: 12 to 18 years
Location: Mumbai
Qualification: Engineering Graduate with an MBA in Marketing
Eligibility Criteria: 60% & above all throughout academics (10th, 12th, Engineering & MBA)
Reporting : Chief Marketing Officer
Other Attributes :
- Should have prior branding and strategic marketing related experience.
- Should have good understanding of aluminum market landscape
- Knowledge on customer segmentation, profiling, needs and market research
- Experience of developing a marketing communication plan.
- Knowledge of digital mediums of marketing
- Experience of managing advocacy programs
- Good analytical skills and the ability to think critically and analyze diverse set product-market combinations.
- Good presentation skills (will be required to present branding, campaign and market research related documents).
- Excellent spoken and written communication skills (good with MS office tools)
Roles & Responsibilities :
- Define organization's brand positioning basis target segments, white spaces and competitive landscape
- Define marketing communication plan which will help positioning.
- Measurement of brand perception
- Advocacy (both customer and govt.)
- Define the right communities and advocates and develop a plan to engage with them.
- Measure the change in advocacy levels through Net Promoter Score.
- Campaign related support
- Collaborate with market attack teams and design campaign related material, sales pitch books and collaterals
- Value proposition development initiatives
- Define organization's value proposition by product and target segment (basis competitive offering and intended brand positioning
- Conduct market analytics (product benchmarking, customer segmentation & profiling, competition landscaping, etc.)
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
445065