Job Purpose  Responsible for sales revenues and marketing and developing and implementing an effective sales strategy for the business in general. Responsible for planning, reporting, quota setting and management, sales process optimization, integrated marketing strategy, sales job design, sales training, sales program implementation, sales compensation design and administration, and recruiting and selection of sales force talent.  Key Accountabilities  1. Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan (ABP). Create and plan yearly marketing plan with ROI analysis.  2. To direct the Sales team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the same geographically, monthly, weekly & daily targets.  3. To motivate & direct Sales team to establish coverage, distribution and display objectives to meet sales targets.  4. Responsible for Consumer Marketing Initiatives and Digital Media Marketing for all the categories of NRRS & for NRRS as an organization. Develop & implement marketing strategy for new and existing products including campaigns, events, digital marketing, and PR  5. To plan and implement local sales promotion, liaise with the - Region specific sales- teams & the - Analytics- team, to decide the Consumer Marketing Initiatives  6. To analyze stock movement/availability  7. Help board in developing long term pricing strategy to maximize variable margin through product/ territory/ pack mix decisions. Work towards reduction in cost with optimum quality of product development  8. Regularly have commercial review for profitability and working capital including debtors.  9. Have a clear focus on new channels like Institutions and Modern Trade, Digital, etc. to build Distribution, Visibility and volumes. Responsible for expansion of CSD sales.  10. Guide the Digital Head in managing social media presence and direct programs to improve social media reputation and recognition  11. Decide the different ATL and BTL type of campaigns to be conducted across the year & the budget to be allocated for them. Achieve financial objectives by preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions for all Marketing activities  12. Work out a training calendar for all players in the Sales Organization and implement the same with the help of head sales and training development  13. Achieve Turnover & Profit targets.  14. Recruit, Develop & retain quality manpower

Karnataka

Others

Head - Sales & Marketing - FMCG 

Head - Sales & Marketing - FMCG  ,Job Description for Head - Sales & Marketing - FMCG  in Grandeur India in  Karnataka Others for (15-25) years of experience. Apply Now!

Job Description for Head - Sales & Marketing - FMCG  in Grandeur India in  Karnataka Others for (15-25) years of experience. Apply Now!