We are looking for an amazing, data-driven Product Marketing Head to own the majority of the marketing funnel for our company. You will be in charge of Setting up a team of 10; you'll have ownership over the marketing plan and work closely with the senior management team. Using - online- channels to nurture new clients through the sales pipeline, you'll be able to implement successful lead generation programs supported by some classic brand building activities to drive - sign ups- .  Your role will involve:  Strategic Marketing; create a robust marketing plan, working closely with key stakeholders to get buy-in and help implement it  GTM Planning; segment the market and develop a plan to acquire new clients using innovative online channels  Online Marketing; work with specialist agencies across display advertising, SEO, PPC, affiliates and social media  Direct Marketing; develop & execute an e-CRM content strategy to nurture leads into the sales funnel  Brand Marketing; plan and execute relevant events, complimented by a webinar series  Analysis; tight measurement of the ROI & pipeline analysis-   Budget Management  Build and manage a rich content/editorial calendar- that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).  Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to- action, landing pages, and lead generation content (including offers).  Optimise our marketing automation and lead nurturing processes through email, content, and social channels.  Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.  Grow our email list organically, not through- bought or rented lists.  Manage various email campaigns, including the template designs, calls-to- action, and content used in our email sends.  Segment lists- based on behavior's like past email engagement and website interactions (content downloads, site page visits, etc.).  Measure results and optimise the lead nurturing workflows- for these segments to convert leads into customers.  Work to minimise list decay and unsubscribes while increasing the productivity of our email sends.  Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.  Skills & experience must have:  An up & coming marketer, ideally from the technology sector, you'll have demonstrable experience of operating in a start-up environment. With the ability, commercial acumen and gravitas to manage a big team, you'll have a strong - online- focused marketing background with an obsession on ROI.  MBA or PGDBM degree or equivalent work experience.  Past experience in digital marketing, product marketing, SAAS Marketing and/or product management, classic B2B marketing experience from a new technology sector. SaaS experience would be an advantage  A heavy emphasis on using online channels to drive - sign ups- and awareness, with strong nurturing experience and an obsession for ROI  Strategic and commercial ability to own the marketing plan with a hands on approach  Excellent communicator and creative thinker, with an ability to use data to inform all decisions.  Proficiency in- marketing automation- and- blogging software- in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.  Entrepreneurial, hungry, flexible, comfortable in a fast growing business  Fluency in English - both verbally in writing

Pune

Head - Product Marketing  - Internet/Online 

Head - Product Marketing  - Internet/Online  ,Job Description for Head - Product Marketing  - Internet/Online  in The Hiring Story in  Pune for (2-4) years of experience. Apply Now!

Job Description for Head - Product Marketing  - Internet/Online  in The Hiring Story in  Pune for (2-4) years of experience. Apply Now!