Head - Online Marketing

The candidate for the role of Head-Online Marketing must have SEO/SEM as well as knowledge on other aspects of digital marketing. Inclusive of, but not limited to display, affiliate, remarketing and comparison shopping engines. They should be articulate, analytical and enthusiastic. This is a fast paced environment in a growing company and an excellent opportunity for the right individual.

- Taking complete ownership and responsibility of the marketing and campaigns of all the products in an assigned region

- Budgeting, Designing and implementing different marketing-Online and offline and campaign strategies suitable for the assigned region(India/Overseas/US) and assuring the conversions

- Make effective use effective Paid Search (PPC) and other online marketing

- Develop and implement search test strategies (inclusive of, but not limited to: bidding, copy, positioning, etc.) in an effort to maximize program effectiveness

- Analyze weekly campaign results, optimize programs & execute client status reports

- Manage vendor relationships

- Work with cross-functional teams including tech, creative, research, analytics and trafficking to see campaigns through to completion

- Manage other digital marketing programs where applicable. Inclusive of display, remarketing & more provide informative account insight to grow the account and gain competitive advantage.

- Prepare, present and facilitate material for meetings and conference calls

- Implement appropriate strategies required to achieve client KPI targets.

Preferred Qualifications:

- Significant experience leveraging other online marketing channels to drive B2C customer acquisition, lead generation and/or revenue generation preferred

- Successful experience managing a lean team and advertising agencies to plan, optimize and measure campaigns

- Executive-level written and verbal communication skills

- MBA or management consulting experience preferred

If you are interested please share your updated CV asap with following details:-

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Rajesh Thakur