Head - Online Customer Acquisition - Consumer Durable

Head Online Customer Acquisition - Mumbai

We have an urgent requirement for the position of Head Online Customer Acquisition - Mumbai for a renowned Consumer Durable Company for their New eCommerce Portal.

KRA :

- Formulation online customer acquisition strategy

- Online Customer Acquisition and Retention

- Online/ Multi-channel eCommerce Sales

- Online Customer Analytics and continuous improvement

- Organic Search Engine Rankings and Traffic

- Paid Search Engine Rankings and Traffic

- GDN Traffic- Quality/ Quantity

- Affiliate Program Management / Affiliate Online Traffic

- Responsible for online traffic from all internet/ traditional channels

- Online Customer Analytics ( Visits / and cost acquisition from all channels ( SEO/SEM/GDN/Affilaite/Social/eMail/Apps) -- CPC/CPL/CPA

Job Description :

- Implementation of online customer acquisition and retention strategy

- Planning and executing Search Engine and Google Ads Campaigns

- Manage relationships with SEO/SEM/GDN agencies to drive desirable outcome

- Conceptualization and Implementation of Affiliate Program to drive online traffic

- Coordination with offline marketing team for social and print media to drive traffic to websites and ensuring branding guidelines adherence

- Conceptualization and execution of Targeted online campaigns to retain customers and drive repeat visits/ purchases

- Coordination with internal furniture product teams/ retail operations team/ offline marketing teams for planning and executing promotions on eCommerce business

- Drive innovation in online customer acquisition and retention processes

- Manage and Lead team members/ agency resources for desirable performance

- Driving customer lifetime value by identifying key means to build relationships with existing customers and encourage drive repeat purchase

- Establishment /further development of an online customer database with their email addresses

Desired Candidate :

- 7 Years in Online Customer Acquisition in eCommerce/ Retail firms ( Min 2-3 in eCommerce firms)

- Candidate should have excellent Educational Background.

- Candidate should have experience in Online Customer Acquisition.

Essential :

- Search Engine Optimization /SEM

- Affiliates Program Management

- Google Display Network Exposure

- Experience on Web / eCommerce Analytics Tools

Preferred :

- Exposure to Social Media

- Digital Media Planning