Head - Offling & Digital Marketing

Competencies / Requirements:

- Minimum 10 Years of Work Experience

- Worked with established brands

- Minimum 7-9 years in traditional brand, marketing and offline marketing

- Minimum 4-6 Years in the Digital Marketing Space

- Hands-on experience in the B2C space

- Good understanding of Service Marketing

- Ability to work with cross functional teams and matrixed responsibilities both supervisory and reporting

Duties & Responsibilities:

- Work closely with the Marketing Team on Brand guidelines

- Liaise with external agencies.

- Closely work with developers along with the City Lead to win exclusive mandates/sole selling of projects

- Manage the activity calendar of key exclusive mandates and drive lead generation process

- Good understanding of business intricacies

- Complete ownership of business and online lead generation

- Innovate and optimize cost effective methods of Lead Generation

- Manage existing vendors & identify new vendors for better processes

- Manage Team of experts to meet the business expectations

Key Performance Measures:

- Complete ownership of offline and Digital Marketing initiatives

- Work closely with business leadership on execution of the strategy

- Drive new initiatives for business growth

- Ensure 33% of new business fees is generated through Digital Marketing

- Build granular business lead generation model